Dr. Selvan Perumal is currently an Associate Professor at the School of Business Management, Universiti Utara Malaysia. He obtained his MBA (Gold Medalist) and Ph.D. from Universiti Utara Malaysia (AACSB-accredited Business School). He joined Universiti Utara Malaysia in 2000. Prior to this he was attached to Carrefour Malaysia. His areas of expertise are in Smart Retailing, Relationship Marketing, Green Marketing, and Entrepreneurial Marketing.