Design
The ideal website design should be able to deliver quality visuals that are both appropriate and relevant to the web content and the intended visitors. It should have a professional logo for branding that matches with the theme, concept, colours and the creative elements found within the website, including layout, typography, images and audio.
SEO
A website with a high SEO value is guaranteed online visibility and better traffic. The content of the website, such as the page title, meta tags and the presence of indexation, must show an effective use of various SEO techniques that maximizes search engine visibility.
Accessibility
A website is meant to be accessed – The website must be compatible and could be accessed with ease on all mobile platforms. Throughout use of relevant accessibility-enhancing features and technologies such as URL rewriting should also be demonstrated to make user interaction with the website convenient, responsive, optimally interactive and memorable.
Performance
Users tend to get frustrated when websites take too long to load. The website must have an optimum download speed, reflecting a skillful utilization of page caching, website compression and other forms of loading optimization without compromising on the quality of both its content and layout.
Content
It is a must for the website content to be relevantly coherent with the website’s topic and genre. All content in the website should be presented in an excellent and tidy layout, with readable font, contrasting colour schemes, and is free from broken links. Content includes, but are never restricted to, music, sound, video, animation and any other relevant methods of presentation found within the website.