About Siow Hui Ling

I am Hui Ling, Founder of The Chic Initiative, a Malaysian brand of premium ladies’ evening bags & clutches which I design. Established since 2015, The Chic Initiative has delighted thousands of customers with our chic, stylish & elegant designs. Our clutches have been shipped locally & all over the world from London to Dubai. From dazzling crystals to luxe leather pieces, our bags have been well sought after.